Brad Thomas
20+ years of design experience. Translating complexity into clarity across enterprise products, mobile applications, and digital ecosystems.
Designing with purpose for two decades
I'm a visual storyteller with 20+ years of design experience spanning print, identity, web, and digital experience design. My work has taken me from newspaper front pages to enterprise design systems to AI-native interfaces.
Currently I serve as Information Architect & UX Principal at EPRI, where I lead UX and UI design across web and mobile applications, build design systems in Figma, and champion accessibility standards across digital products.
Outside of work, I write about design, AI, and the future of creative work at bradthomas.io — exploring how designers can thrive as AI becomes integrated into the creative process.
Current Role
Information Architect & UX Principal
EPRI · Jul 2022 – Present
Location
Staunton, VA
Education
University of North Carolina at Charlotte
1994 – 1998
Where I've worked
Two decades of design across enterprise, fintech, media, and startup environments.
Information Architect & UX Principal
EPRI · 2016 – Present
Leading UX and UI design across web and mobile applications. Built enterprise-wide Figma design system, established visual web standards, and championed ADA compliance.
Sr. UX Architect – AVP
U.S. Bank · 2022
Applied human-centered design methodologies — personas, user flows, wireframes, and interactive prototypes — to deliver accessible, world-class customer experiences.
Sr. UX Designer / Lead Visual Designer
LPL Financial · 2014–2015
Designed a visual system for diverse audiences and built a customizable reporting suite, setting a high standard for design excellence across all online products.
Designer / Developer
LendingTree · 2010–2011
Designed and built products for LendingTree.com including the "Canopy" client-facing interface and Loan Explorer — with visual integration into Yahoo and AOL.
What I bring to the table
UX & Information Architecture
User flows, wireframes, IA, research, and experience strategy.
UI & Visual Design
Design systems, component libraries, and polished visual execution in Figma.
Mobile Design
Mobile-first UX with a focus on usability, accessibility, and platform conventions.
AI-Native Design
Designing for generative AI interfaces and AI-powered UX workflows.
Accessibility
ADA compliance, inclusive design, and WCAG standards across digital products.
Design Systems
Enterprise-scale Figma libraries, visual standards, and design governance.